Wondering why your HD TV isn’t producing images as good as in the store, or baffled you’re your expensive new computer isn’t as fast as advertised? The truth is, special techniques and tricks are used to persuade you to part with your money for hardware that you might have avoided under other circumstances.
One of my pet hates is shopping in a consumer electronics store. Over the years I’ve become more and more resistant to their tactics and approaches, thanks mainly, I think, to the realisation that they haven’t been entirely honest with me.
Throw in some experience working at a major electronics retailer in the late 1990s (where I picked up a few tips and tricks concerning customer-facing roles) and it seems apparent that what we experience in these stores is pretty much theatre.